The TOP FIVE WAYS to increase your CREDIT SCORE over the next year: Instant Tenant

If you want to become a first-time home buyer one of the things that you will definitely need to establish is credit. If you don’t have a good credit rating or you haven’t had much time to build credit it may be wise to start renting a property from a reputable company like First Coast Rental Management in Jacksonville, Florida and work on building some of your credit up so that you can one day purchase a home. Here are some of the TOP FIVE WAYS that you can work at BUILDING UP YOUR CREDIT RATING to qualify for the best mortgage or home loan.

1.DISPUTE ANY ERRORS on your credit report: If there are any potential errors on your credit report you want to negotiate right away. A small error on a credit report could be all that’s holding your credit back and if you are able to negotiate with your credit card company they could potentially erase some of the debt that they want for collection which can increase your credit score.

2.GET A CREDIT CARD: If you have little to no credit then you need to have at least one credit card so that you can start building credit. Take a few months and use your credit card as you would a debit card paying off the expenses very quickly so that you don’t incur any interest. Be sure to get a credit card from one of the more reputable vendors or traditional credit card providers and most importantly, keep your balance under 30% of the available credit given at all times. This will make it seem like you know how to manage your money well.

3.RAISE YOUR CREDIT LIMIT: If you can increase your credit limit to a higher rate this means that you can not only build credit faster but also produce a greater credit rating. See if you can bump up your credit limit even just a little bit especially if you are regularly carrying a balance. Carrying a balance above 70% of your credit limit actually works at lowering your credit rating. Again, this is why it is best that you never charge more than 30% of your available credit.

4.DON’T CLOSE OFF CREDIT: By closing off credit cards your credit can drop considerably. One of the best things to do if you are planning on getting rid of a credit card is to use it to pay utility bill. This way the card stays active and building credit and you don’t have to experience any decreases.

5.ALWAYS PAY YOUR BILLS ON TIME: If you are planning on buying a house as a first-time home buyer always pay your bills on time. This means rent for properties managed, cable bills, phone bills and more. It doesn’t take long before your credit will start to nosedive with a few missed bills.


Crucial First Impressions : Instant Landlord

Landlords seeking to rent properties should have them ready to rent when the prospective lessee walks in the door! It is critical that the property be in good shape when the FIRST meeting happens. If the property is in poor condition the first time an interested party views it, then they will leave believing that the property will be managed in the same neglectful way. There are several important factors to having a property ready to be viewed by potential renters. The overall idea is that it be ready to rent when they first set foot on the premises. Other considerations are
1. that the property be clean,
2.that it smell good,
3.that there be a nice lawn with new mulch,
4.and freshly steamed carpets.

Ready to Rent

Other things to consider:
The property must not have loose boards, unfinished drywall, disconnected piping, torn up carpet or unfinished floors, noticeable defects in the ceiling or walls, missing lightbulbs, scuffs on walls or any other such problems. The property must at least be in its finished state, ready to be furnished and moved into.


The property must be very clean. Cleanliness is important to new renters, and a dirty apartment could easily drive away prospective profits. After all, an unrented property constantly consumes resources without a return. The inside of the house or apartment should be spotless. The walls should be free from marks or smudges, the space behind the stove scrubbed free of food waste, the ceiling should be clean, and there should be no cobwebs in the corners or roaches on the floor. In general, the house should be thoroughly cleaned in all respects before the renter arrives to see it. Just explaining to them that you’ll clean it later will leave a bad impression. The property should also smell good. It is not necessary that you spray a lot of air-freshener as that may even give the impression of masked odors. A simple fresh cleaning and $4 plug in works miracles! Just clean the property thoroughly, air it out, and the smell should be fine.

Freshly steamed carpets are also a must.

If the carpet is dingy, and full of stains, the overall feel of the apartment will be one of shoddiness and disrepair. Even if everything else is clean, a repulsive carpet will repel renters.


The area outside the premises must also be well kept. The lawn of the property, if there is one, must be neat, clean, and free from garbage and other debris. It must be recently trimmed, and the lawn care must be professional looking. If the lawn is cut, but there are grass clippings all over the sidewalk, it will be an indication to the renter as to how you manage your property. The state of mulch is also important. If the property has old mulch, it can exude a run down feel. If you are going to have a mulched landscaped area, then refresh the mulch to keep it looking neat. This, along with the $4 plug in mentioned earlier, is a great wow factor for very little money.


Properties Managed by Homeowners Vs. Property Management Companies: INSTANT TENANTS

The question of which one is best has been asked over 1000 times, however, those tenants that have experienced both choices , typically choose the management company. Top 3 reasons renting from a property management company just makes sense:


Moving is considered one of the top most stressful times in life. The thought of having to move is already hard enough, but then it just gets progressively worse. Now you have to pack, find a truck, transfer utilities and find a new place to live. The latter one is what causes the hardship . When you finally have the time to search the web or drive an area, you call on a few rentals that you are interested in. Our top grievance that we hear from tenants is that no one will return their calls. And the homeowners that do finally call back, wait a few days or even a week. Many ( not all ) are simply just not professional or responsible. Which already places a bad taste in the tenant’s mouth. A rental agent however, works to assist tenants and answer questions as a full time job. His/Her phone is always ready and waiting. They text, they email, they Facebook and talk in person. That is why, for example, the agents at usually find a good qualified tenant for Jacksonville properties in (on avg.) 7 to 21 days. Their attentiveness to potential tenants-while they are looking- is their most important trait- which seems to make the tenants and landlords of those properties very happy! Why settle for less? Life is simply already too hard.

2. PROfessionals WITH PROcedures

If you’re a tenant, you probably have money to pay for rent. And if you have money for rent, then that means that you probably have a job. And if you have a job, you probably do not have a lot of spare time to waste. So why do homeowners, continually think that a contemporary tenant would want to fill out a paper application and then drop it off, meet them at a good time for the landlord to hand over a deposit check and then answer calls at work ( where the homeowner usually calls), and then meet them personally to do a walk through a week before moving in and then fill out a lease that is so homeowner biased that the tenant is bound to loose in the long end?
Time is too valuable!

Now enters the professional property management company. There’s an actual office, with a/c, water, and a full leasing staff ready to help.
Paperwork and procedures are all in place along with a few offerings such as :
1. Online applications with online payments
2. Online background and credit checks
3. Agents who will answer your questions from 9 to 5
4. Printed multiple listings with viable information that would help a tenant to find just that perfect rental quicker…choices!
5. Walk through forms and streamlined leases that are not one sided towards tenant or the homeowner
6. Email, texting and call choices for communication
7. Online easy maintenance requests
8. Online rental payments
And more, more, more!


And lastly, but most important, are all of the choices that a property management company typically provides. A medium sized agency will average about 20 to 30 openings at all time. These choices are invaluable to the potential tenant. Remember, time is money and you can see five or so of your favorite choices in two hours with your agent. Then, you can inquire as to what is “coming up”
The agency will also help with local schools and pet friendly properties…and doing all of this for the tenant for FREE!

Author: Christina Starmer
Licensed Broker and Investor
First Coast Rental Management
2099 Park Street
Jacksonville, Florida 32204
904-701-3276 office


Competing with the thousands of online rental options in your area is already hard enough.

1.Be sure your headline Inspires!

Instead of : “condo w/Breakfast Bar, WD, 9’Ceilings, Fans, 3rd floor,Limited Time ”

Write this: “Don’t miss out! This fabulous upstairs condo is perfect for your Next home!”

Sure, you don’t have all of the details in the ad, but the ones that were being highlighted were so boring anyway, that it led the reader to believe there would nothing better in the main description once (IF) they clicked on the ad. By simply giving them a taste, they will want to see more. You WANT people to click on your ad so give them something worthy! Once they click, then you can dazzle them even more.

2. Make your photos stand out!
I can not stress this enough. I took the photo of the house in the picture below at an angle which highlights the foliage. It also leaves a little to the imagination. But the Pièce de résistance is the small added text in the photo. It not only differentiates you from the others out there, it also adds an unexpected delight. Things like this, quick interior videos, and links to area restaurants or local highlights all help to create a special ad. Go ahead, be different and reap the rewards.


3. Get Social

I don’t mean go to a bar and mingle, rather Get social with social media. Add your wonderful rental listing with its fabulous photos and creative description to your Google account, your Facebook profile, your Linkedin account, Pinterest and Craigslist. Ask your local friends to share it on theirs as well. Who knows, your 5 or so clicks may very well become the impetus to 1000 views in the next hour.

Written By: Christina Starmer
First Coast Rental Management



There was a time, not so long ago, that one could just stick a sign in the yard, a post in the church bulletin or a small ad in the classifieds when needing a new renter. But that is so not the case anymore. If anything, doing what was “norm” would hinder your progress for sure.  When was the last time that you picked up a paper? Much less to read the classified section? Then think–when was the last time you had enough “time” to drive around street after street, collecting numbers from signs, calling on them, leaving messages and being available if and when a phone call was returned? It actually seems crazy to fathom that this was the selection process just a decade ago.


This is where you need to get a little tech savvy.  Advertise on at least a few free sites, like and (but beware of the spam that you may receive when replying to email request and the scam attempts that inevitably ensue). You may consider paying for ads, too. And before you boo-hoo any sites that want to charge you to adveritse your rental, be sure to realize that you are not simply selling a used scarf or a used i-pad, rather you’re trying to find a high-quality tenant to live in your house!

Another suggestion would be to use your Facebook account and link with your friends and family. I’m not suggesting that you rent to friends and family (that ‘s a whole new blog post!), rather tell them about your rental, the price, location and availability date and ask if they can re-post on their Facebook under “Looking for a New Home to Rent?” You can even link a photo or two of the rental.  How genius is that? You’ll make money, but your friends and family will do all of the work for you!

If you’re a tweeter, then tweet about it. Get the word out in a variety of ways., Hot, Trulia, etc…are all online venues to get the word out…all having their own fees too. Thinking does not hurt either. If the average renter is around 22 to 35, then think…where will they be searching online to find the rental of their dreams? Then just follow the crumbs…


Here comes the scary part. We all know ourselves and we are basically a group of trusting individuals. If someone tells you they will take care of your place as if it were their very own, you will probably believe them. Especially if they are well dressed and drove up in a newer car. But Landlord beware. “Caveat Emptor”  which means, Let the buyer beware. In this case, the landlord is considered the buyer because he/she is buying the information coming from the tenant. Think about it, you wouldn’t buy a car without collecting some Carfax information regarding it’s gas mileage and warranty,  so why not take some time to verify the information is correct coming from the lips of this prospective tenant. Do not let them rush you. Tell them to fill out your application. Take it with you-along with a copy of their drivers license and two recent pay-stubs-and possibly a cashiers check for the deposit (which you can refund or hand back if you don’t rent to them). Check out their rental references immediately,  see how they paid and for how long. Pay a service online to run the background and credit check needed. Then call the employer and verify their employment. If everything comes back alright, then you can probably proceed with a lease. If not, you are welcome to sit them down and ask questions as to certain blemishes on their reports. However, be aware that you do not want to violate any housing or discrimination laws. Tenants are savvy, and they know what to watch for. Tenants gain many rights as soon as they take possession of the property. Evictions are slow and costly; most can be avoided by doing the work before the lease gets signed.


Best thing invented since sliced bread! At our company,, we offer this service to every landlord that calls our office. For a 100% tenant placement fee (first month’s rent) we will come out to take interior and exterior photos of the property. We will load a nice 1 minute video of the property for our website to use in postings. We will aggressively advertise using over 20 paid search engines and rental sites. With each call, our agents will set an appointment and hand show the property to the prospect. Many times, they show 7 days a week as they make the times convenient tot he prospect.  Once a customer is interested in a property, the agent will immediately receive a binder (first month’s rent) and a deposit (made out to the homeowner) in the form of cashiers checks. He/she will then have the prospective tenant fill out our online application. A background and credit check will be run. A tenant and Employment verification will be done and copies of pay-stubs and drivers licenses will be collected. A lease will be created and all signatures (via an online document) will be received from the landlord and the tenant. Upon move in day, the agent will meet the tenant at the home, remove the lock-box and the yard signage, walk them through and give them a move in condition form-perfect to give the landlord 7 days after move in. We typically leave a little gift with our card thanking them for using our services as well. OUR LANDLORDS LOVE THIS SERVICE! And why would they not? We do all of the work, and they get to sit back and reap the monthly financial rewards.

Christina Starmer


Moving into your very first apartment, condo, dorm or home? Be Safe, Not Sorry! Having medical insurance, vehicle insurance and housing insurance helps to safe guard us from problems that arise after they happen. But what happens to you after you’ve become a victim? There is no insurance that can turn the hands of time and make you feel safe again. The best thing to do-ALWAYS-is to simply be pro-active in the prevention strategies that can help save your life.

1. Always park your car in an area that is either well lit of in a high traffic area.
2. If you have to list your name in a community directory or on a mailbox, use only your first initial and last name. This is so that a stranger can’t pretend to know who you are.
3. Never enter an elevator if the current occupant makes you feel uncomfortable in any way.
4. Report any non functioning exterior lights or burned out light bulbs to management immediately.
5. Be sure to lock all of your windows when you leave your dwelling or when you simply go to bed. Unlocked windows and doors are the easiest way for a criminal to enter your dwelling.
6. Do not leave any items of value in your car-especially within visibility of others. Always have your windows up and your doors locked.
7. City of Jacksonville  Law Enforcement suggest that a porch light be on at all times throughout the night.
8. Be sure all shrubbery covering the front door or any windows be trimmed for clear visibility.
9. Get to know your neighbors. You don’t have to be best friends but knowing someone that you can trust to bring in mail that was left near your door is always a good thing.

10. As always, don’t leave your purse, backpack or personal items unattended. Thieves are always looking for that perfect moment to strike. They know that backpacks hold wallets, i-phones and laptops. They know that a person will turn to grab cereal on an isle while taking their hand off of their purse in the buggy. Remember, they do this for a living. It is their job to know.

Christina Starmer



A daytime viewing of the potential apartment or home will show off the natural light and landscaping, but what happens when the sun goes down?  By driving by or viewing the same rental in the evening, you can tell so much more.  For instance, once everyone returns from work, you will able to clearly see the availability of parking in the area. A good question to ask your prospective landlord is if there is any assigned parking and how many spaces are available per unit if it is a multi-residential property. With a majority of residents at home in the evening, you will also be able to see exactly who your neighbors will be. The demographics of your home may be just as important to you as the space layout or the square footage.


Walk through the unit when others are at home. This is a great idea, especially if the rental is downstairs. If you’re sensitive to noise, you may want to rent a place where you don’t hear the TV or from the next door or the footsteps from above. Historic buildings often do not have any insulation before the floor levels as it wasn’t a readily available item 70 years ago.  Some cement buildings often have open pipes painted with an open floor plan. It looks chic and contemporary, but you just may hear some of the water from the unit above. Lastly, not all builders are created equal. Some developers take the cheaper route and opt for lesser grade materials.  The last thing you want to do is pay good money, haul your stuff across town, unload it, decorate, sit on your couch to relax and then…oh no, you realize that you’ve made a huge mistake.


Another good idea is to call the local utility company and get the average utility cost for the prospective rental. You can request an average of the electric and an average of the water/sewer bill. If the previous tenant was a typical user of utilities then you can usually assume that your monthly cost will be about the same. This will help you budget your fixed costs. Some rentals will include the water/sewer in the cost of the monthly rental price (even better!) and some will separately bill the water/sewer. Be aware that some landlords will split the cost of the water/sewer each month and the charge may vary according to the actual bill received. The problem with this scenario occurs when there is an imbalance of consumption (i.e: 1 apt may have a couple living there while you are a single individual using less water but still paying for an equal portion).  Be sure to question this charge prior to signing the lease and get everything in writing.

What’s Bugging You?

Chapter 83.51 of the Florida Landlord Statutes states: (2)(a) “1. Unless an agreement is reached or modified in writing with a tenant for any part of this this chapter, a landlord must provide pest control or extermination services.”

Do not assume that the landlord is responsible for sugar ants, roaches or the like if and when a problem arises. Landlords often retain (but it is not mandatory) a quarterly exterior spray contract and a yearly termite inspection but the interior is almost always the responsibility of the tenant.   Of course, the implied expectation is that you should be given the rental in a bug free state. However, the reality is that tenants should always ask if the landlord provides pest control, or if it is the tenant’s responsibility. Dealing with pests is never specifically the landlord’s or the renter’s responsibility.  It’s all dependent on the property, the property owner and the tenant.  Since landlords are not required to handle the problem, it’s probably in a tenant’s best interest to work pest control into their lease on a regular basis. If you notice there is a problem right when you move in, a suggestion would be to bring it to the landlord’s (or management’s) attention right away. Many times, they may not even be aware.


Lastly, I can not stress enough, that you should check the cell service of your phone while viewing the potential rental. There just may be a weak signal in the apt or home that you are viewing or the materials that the building is made of may be too strong for any signal to break through.  Ever have that happen to you when you’re in a courthouse or school building? You may love the rental now, but come move in day, and you can not hear anyone on the receiver that calls you, you will quickly start to regret your decision.


Two other noteworthy nuggets would be to request a copy of the condo rules for review before signing a lease, and to see how long the morning commute to work will be. These two items sound pretty basic but if the commute to work takes an extra 30 minutes because of traffic and if the condo rules state that all cars, at all times, must be parked in the garage then you may wish to look at a few other options before choosing this rental.

Christina Starmer