Properties Managed by Homeowners Vs. Property Management Companies: INSTANT TENANTS

The question of which one is best has been asked over 1000 times, however, those tenants that have experienced both choices , typically choose the management company. Top 3 reasons renting from a property management company just makes sense:


Moving is considered one of the top most stressful times in life. The thought of having to move is already hard enough, but then it just gets progressively worse. Now you have to pack, find a truck, transfer utilities and find a new place to live. The latter one is what causes the hardship . When you finally have the time to search the web or drive an area, you call on a few rentals that you are interested in. Our top grievance that we hear from tenants is that no one will return their calls. And the homeowners that do finally call back, wait a few days or even a week. Many ( not all ) are simply just not professional or responsible. Which already places a bad taste in the tenant’s mouth. A rental agent however, works to assist tenants and answer questions as a full time job. His/Her phone is always ready and waiting. They text, they email, they Facebook and talk in person. That is why, for example, the agents at usually find a good qualified tenant for Jacksonville properties in (on avg.) 7 to 21 days. Their attentiveness to potential tenants-while they are looking- is their most important trait- which seems to make the tenants and landlords of those properties very happy! Why settle for less? Life is simply already too hard.

2. PROfessionals WITH PROcedures

If you’re a tenant, you probably have money to pay for rent. And if you have money for rent, then that means that you probably have a job. And if you have a job, you probably do not have a lot of spare time to waste. So why do homeowners, continually think that a contemporary tenant would want to fill out a paper application and then drop it off, meet them at a good time for the landlord to hand over a deposit check and then answer calls at work ( where the homeowner usually calls), and then meet them personally to do a walk through a week before moving in and then fill out a lease that is so homeowner biased that the tenant is bound to loose in the long end?
Time is too valuable!

Now enters the professional property management company. There’s an actual office, with a/c, water, and a full leasing staff ready to help.
Paperwork and procedures are all in place along with a few offerings such as :
1. Online applications with online payments
2. Online background and credit checks
3. Agents who will answer your questions from 9 to 5
4. Printed multiple listings with viable information that would help a tenant to find just that perfect rental quicker…choices!
5. Walk through forms and streamlined leases that are not one sided towards tenant or the homeowner
6. Email, texting and call choices for communication
7. Online easy maintenance requests
8. Online rental payments
And more, more, more!


And lastly, but most important, are all of the choices that a property management company typically provides. A medium sized agency will average about 20 to 30 openings at all time. These choices are invaluable to the potential tenant. Remember, time is money and you can see five or so of your favorite choices in two hours with your agent. Then, you can inquire as to what is “coming up”
The agency will also help with local schools and pet friendly properties…and doing all of this for the tenant for FREE!

Author: Christina Starmer
Licensed Broker and Investor
First Coast Rental Management
2099 Park Street
Jacksonville, Florida 32204
904-701-3276 office



Competing with the thousands of online rental options in your area is already hard enough.

1.Be sure your headline Inspires!

Instead of : “condo w/Breakfast Bar, WD, 9’Ceilings, Fans, 3rd floor,Limited Time ”

Write this: “Don’t miss out! This fabulous upstairs condo is perfect for your Next home!”

Sure, you don’t have all of the details in the ad, but the ones that were being highlighted were so boring anyway, that it led the reader to believe there would nothing better in the main description once (IF) they clicked on the ad. By simply giving them a taste, they will want to see more. You WANT people to click on your ad so give them something worthy! Once they click, then you can dazzle them even more.

2. Make your photos stand out!
I can not stress this enough. I took the photo of the house in the picture below at an angle which highlights the foliage. It also leaves a little to the imagination. But the Pièce de résistance is the small added text in the photo. It not only differentiates you from the others out there, it also adds an unexpected delight. Things like this, quick interior videos, and links to area restaurants or local highlights all help to create a special ad. Go ahead, be different and reap the rewards.


3. Get Social

I don’t mean go to a bar and mingle, rather Get social with social media. Add your wonderful rental listing with its fabulous photos and creative description to your Google account, your Facebook profile, your Linkedin account, Pinterest and Craigslist. Ask your local friends to share it on theirs as well. Who knows, your 5 or so clicks may very well become the impetus to 1000 views in the next hour.

Written By: Christina Starmer
First Coast Rental Management

Welcome to family of tenants!

TENANTS…Welcome to our family of tenants! We want you to enjoy your stay with us and have tried to design a communication program to help us work in partnership together. In today’s fast moving world we think it is important to give you the tools to communicate with us at your convenience – not just ours.

From our website you can let us know about maintenance issues you might have at any time or even pay your rent from the comfort of your living room. Rental payments are accepted at our office on Park Street, either in person or via mail, or you can pay via the web from this website.

Owner Video Testimonials

  • “She was an answer to prayer! She turned a potentially stressful situation for me into a great one. She was warm, friendly, thorough and understanding.”  Carterworks Client, Renter
  • “My agent was extremely helpful and friendly. After viewing a few properties with her you feel as though she is really trying to help you, not just doing her job.”  Apathy4alice Client, Renter
  • “Relocated from MN to FL. All my contact with her was by phone and fax. When I arrived, everything was PERFECT. She has done a wonderful job for me and I would HIGHLY recommend her to other.”  Sam.walls Client, Renter
  • “First Coast Rental Management is amazing! I had to make a long distance move to Jacksonville, and didn’t have a lot of time to find an apartment. My agent met me on a weekend, and was incredibly helpful as I tried to set everything up from 1,000 miles away. She made it so painless! Everyone should call them if they are moving to or in Jacksonville!”  -Kimberly Davidson (riverside)
  • “I wanted to take a moment out to thank you for all of your help. Your company was very professional and timely in locating a well qualified tenant for my home. It took so much stress off of my mind. I will definitely be calling on you again”  Mary W. (Mandarin)
  • I love my apartment!! It is super close to work ( I’m even biking it on some days ) and the community is full of things to do. Thanks again for helping me out so much- I will be recommending you and FCRM to my friends and definitely calling on you again if I ever have to move.”  -John H. (Avondale)

  • First coast rental management rocks!  -Nicole W. (Downtown)
  • “My dog and I are doing very well. Hope you can stop by one day and see what I’ve done to my perfect apartment. I love it here! thanks again for my move-in gift too. That was very thoughtful!”  -Sarah H and Abe-the dog (Southside)

View First Coast Rental Management’s Testimonial Videos & YouTube Channel!

Click here to go to our YouTube Channel

Here is a one of your testimonials from one of our renters!

First Coast Rental Management Graded A on Better Business Bureau