Competing with the thousands of online rental options in your area is already hard enough.

1.Be sure your headline Inspires!

Instead of : “condo w/Breakfast Bar, WD, 9’Ceilings, Fans, 3rd floor,Limited Time ”

Write this: “Don’t miss out! This fabulous upstairs condo is perfect for your Next home!”

Sure, you don’t have all of the details in the ad, but the ones that were being highlighted were so boring anyway, that it led the reader to believe there would nothing better in the main description once (IF) they clicked on the ad. By simply giving them a taste, they will want to see more. You WANT people to click on your ad so give them something worthy! Once they click, then you can dazzle them even more.

2. Make your photos stand out!
I can not stress this enough. I took the photo of the house in the picture below at an angle which highlights the foliage. It also leaves a little to the imagination. But the Pièce de résistance is the small added text in the photo. It not only differentiates you from the others out there, it also adds an unexpected delight. Things like this, quick interior videos, and links to area restaurants or local highlights all help to create a special ad. Go ahead, be different and reap the rewards.


3. Get Social

I don’t mean go to a bar and mingle, rather Get social with social media. Add your wonderful rental listing with its fabulous photos and creative description to your Google account, your Facebook profile, your Linkedin account, Pinterest and Craigslist. Ask your local friends to share it on theirs as well. Who knows, your 5 or so clicks may very well become the impetus to 1000 views in the next hour.

Written By: Christina Starmer
First Coast Rental Management




There was a time, not so long ago, that one could just stick a sign in the yard, a post in the church bulletin or a small ad in the classifieds when needing a new renter. But that is so not the case anymore. If anything, doing what was “norm” would hinder your progress for sure.  When was the last time that you picked up a paper? Much less to read the classified section? Then think–when was the last time you had enough “time” to drive around street after street, collecting numbers from signs, calling on them, leaving messages and being available if and when a phone call was returned? It actually seems crazy to fathom that this was the selection process just a decade ago.


This is where you need to get a little tech savvy.  Advertise on at least a few free sites, like and (but beware of the spam that you may receive when replying to email request and the scam attempts that inevitably ensue). You may consider paying for ads, too. And before you boo-hoo any sites that want to charge you to adveritse your rental, be sure to realize that you are not simply selling a used scarf or a used i-pad, rather you’re trying to find a high-quality tenant to live in your house!

Another suggestion would be to use your Facebook account and link with your friends and family. I’m not suggesting that you rent to friends and family (that ‘s a whole new blog post!), rather tell them about your rental, the price, location and availability date and ask if they can re-post on their Facebook under “Looking for a New Home to Rent?” You can even link a photo or two of the rental.  How genius is that? You’ll make money, but your friends and family will do all of the work for you!

If you’re a tweeter, then tweet about it. Get the word out in a variety of ways., Hot, Trulia, etc…are all online venues to get the word out…all having their own fees too. Thinking does not hurt either. If the average renter is around 22 to 35, then think…where will they be searching online to find the rental of their dreams? Then just follow the crumbs…


Here comes the scary part. We all know ourselves and we are basically a group of trusting individuals. If someone tells you they will take care of your place as if it were their very own, you will probably believe them. Especially if they are well dressed and drove up in a newer car. But Landlord beware. “Caveat Emptor”  which means, Let the buyer beware. In this case, the landlord is considered the buyer because he/she is buying the information coming from the tenant. Think about it, you wouldn’t buy a car without collecting some Carfax information regarding it’s gas mileage and warranty,  so why not take some time to verify the information is correct coming from the lips of this prospective tenant. Do not let them rush you. Tell them to fill out your application. Take it with you-along with a copy of their drivers license and two recent pay-stubs-and possibly a cashiers check for the deposit (which you can refund or hand back if you don’t rent to them). Check out their rental references immediately,  see how they paid and for how long. Pay a service online to run the background and credit check needed. Then call the employer and verify their employment. If everything comes back alright, then you can probably proceed with a lease. If not, you are welcome to sit them down and ask questions as to certain blemishes on their reports. However, be aware that you do not want to violate any housing or discrimination laws. Tenants are savvy, and they know what to watch for. Tenants gain many rights as soon as they take possession of the property. Evictions are slow and costly; most can be avoided by doing the work before the lease gets signed.


Best thing invented since sliced bread! At our company,, we offer this service to every landlord that calls our office. For a 100% tenant placement fee (first month’s rent) we will come out to take interior and exterior photos of the property. We will load a nice 1 minute video of the property for our website to use in postings. We will aggressively advertise using over 20 paid search engines and rental sites. With each call, our agents will set an appointment and hand show the property to the prospect. Many times, they show 7 days a week as they make the times convenient tot he prospect.  Once a customer is interested in a property, the agent will immediately receive a binder (first month’s rent) and a deposit (made out to the homeowner) in the form of cashiers checks. He/she will then have the prospective tenant fill out our online application. A background and credit check will be run. A tenant and Employment verification will be done and copies of pay-stubs and drivers licenses will be collected. A lease will be created and all signatures (via an online document) will be received from the landlord and the tenant. Upon move in day, the agent will meet the tenant at the home, remove the lock-box and the yard signage, walk them through and give them a move in condition form-perfect to give the landlord 7 days after move in. We typically leave a little gift with our card thanking them for using our services as well. OUR LANDLORDS LOVE THIS SERVICE! And why would they not? We do all of the work, and they get to sit back and reap the monthly financial rewards.

Christina Starmer



The peak rental season is near and tenants like rental units that look updated. Many tenants have downsized in this economic climate but still have high standards of living.  By completing simple, low-cost renovations and minor improvements like painting the walls, updating a few light fixtures and replacing the faucets, the toilet and the electrical switch plates you can breathe new life into a dated rental unit and help attract and retain tenants, reducing your turnover costs.


Happy tenants are stable tenants. Like any customer-service based business, the better you are at providing great customer service, the more successful your business will be. Think of our tenants as your clients and you may start to see them in a different light. By responding quickly to maintenance requests, being courteous and presenting yourself in a professional manner (even when you get the dreaded 1 a.m. phone call) your tenants will respond by treating you with respect. Most importantly, respond to all maintenance requests quickly. If you take a day or two to respond, the tenant, will think they are being ignored. Take longer than a few days and you are bound to have a disgruntled tenant on your hand. People simply want to know that you care and that their concerns are being heard. They will be more likely to pay their rent on time, take care of their unit and stay put, all things that help to boost your bottom line.


As easy as it sounds, many landlords do not take the time out to verify if they are receiving up to par rental rates. Many have not raised the rent for a few years because they are scared to lose their existing tenant.   If you aren’t bothering to increase your rent then you’re leaving money on the table as inflation of maintenance services, regular upkeep and overhead expenses eat away from your bottom line. You can simply check to see what the neighboring units are renting for or be sure that your Property Manager is doing a yearly analysis of rents when renewal time appears. While rent increases tend to be unpopular with tenants, most expect their property owners to charge current market value for their properties. Modest annual increases are more palatable to tenants than a large increase every other year.  And if you are maintaining the rental and responding to maintenance calls quickly, then higher rent can easily be justified with offering a high standard of living.

Christina Starmer