Competing with the thousands of online rental options in your area is already hard enough.

1.Be sure your headline Inspires!

Instead of : “condo w/Breakfast Bar, WD, 9’Ceilings, Fans, 3rd floor,Limited Time ”

Write this: “Don’t miss out! This fabulous upstairs condo is perfect for your Next home!”

Sure, you don’t have all of the details in the ad, but the ones that were being highlighted were so boring anyway, that it led the reader to believe there would nothing better in the main description once (IF) they clicked on the ad. By simply giving them a taste, they will want to see more. You WANT people to click on your ad so give them something worthy! Once they click, then you can dazzle them even more.

2. Make your photos stand out!
I can not stress this enough. I took the photo of the house in the picture below at an angle which highlights the foliage. It also leaves a little to the imagination. But the Pièce de résistance is the small added text in the photo. It not only differentiates you from the others out there, it also adds an unexpected delight. Things like this, quick interior videos, and links to area restaurants or local highlights all help to create a special ad. Go ahead, be different and reap the rewards.


3. Get Social

I don’t mean go to a bar and mingle, rather Get social with social media. Add your wonderful rental listing with its fabulous photos and creative description to your Google account, your Facebook profile, your Linkedin account, Pinterest and Craigslist. Ask your local friends to share it on theirs as well. Who knows, your 5 or so clicks may very well become the impetus to 1000 views in the next hour.

Written By: Christina Starmer
First Coast Rental Management



If you are a tenant, your landlord has certain obligations. The rules and procedures vary depending on the type of tenancy you have and the state that you live in, but certain basic rules are always the same.


After paying your deposit and first month’s rental payment due, you should be able to move in your rental on the contract start date. Other monies such as a pet fee, prepaid last month’s rent, pro-rated rent, prepaid utilities or anything else that was agreed upon..may be due at this time as well. You should be given one set of keys and the property should be clean of any garbage or debris. The exterior lawn should in good condition (at least in the manner in which the landlord expects you to keep it) and the interior of the home should be clean and move in ready.  Any work that you and the landlord discusses should have been completed upon move in day (unless there was a later completion date that had been agreed upon in advance).
All of your essential appliances such as your water heater, stove and refrigerator should be in good working condition.  The home should be safe and all electrical plugs should be covered.  You can check these out during your walk through with your landlord on move in day to make sure. It may be a good idea to flush the toilet and check the shower and faucets too. A good landlord or Property Manager will provide you with a basic “move-in” sheet that will allow you to write down imperfections based on your first week observations of the rental unit. This will ensure that you are not charged for these imperfections upon move out. A basic example would be “cracked drywall in the closet”.


Landlords may need access to the accommodation to inspect it and do repairs but they must let you live in your home without unnecessary interference. The landlord should give proper notice and arrange a suitable time if they need to visit. The amount of notice they have to give you may be set out in your agreement. It is typically within a 24 hr period.  They should also provide you with a suitable explanation or reason for the visit.  You can ask your landlord to stop entering your home without your permission if he or she is doing so. It may be classified as harassment if they persist. Some occasions are considered emergency situations, and a landlord may not have time to call you before he or she enters. This would include busted water pipes, roof failure, fire, etc.. In these circumstances, it would be reasonable for a landlord to enter without notice.

So to recap: A landlord can enter at a reasonable time after providing a 24 hr notice for things such as “basic” a/c maintenance, changing of an a/c filter and a yearly inspection of the interior.  Yet, by no means should their entry be an ongoing nuisance.

They are typically allowed to enter with a notice posted for a  pre-showing of your apt to a prospective tenant. However the latter is typically only allowed until “after” a tenant has given his/her notice to vacate.

Ultimately, a great landlord is attentive to any repairs or questions that you may have but one that respects your privacy is the best!


Sometimes questions arise as to what the basic expectations should be of a Florida Landlord…or in other words: Which party is responsible for what.

Many of the these items should be well described in your lease so there is no confusion when something breaks and as to who is responsible for fixing it. However BASIC items can be found in Chapter 83, Part 11 of the Florida Statutes where procedures are outlined for both the landlord and tenant. This brief summary is not intended for the purpose of legal advise.  For additional information not addressed in the blog, consumers should always refer to Chapter 83, Part II of the Florida Statutes which can be found online.

Section 83.51(2)(a), F.S.
The landlord of a dwelling unit other than a single-family home or duplex (such as an apartment) shall, at all times of the tenancy, make reasonable provisions for extermination of rats, mice, ants and wood destroying organisms and bed bugs; locks and keys; clean and safe conditions of common areas; garbage removal and outside receptacles; and functioning facilities for heat during winter, running water and hot water.
This does not mean that the landlord is obligated to pay for utilities, water, fuel or garbage removal, although he/she may choose to do so.


Please know where your money is going and how and when it should be returned to you if it were a deposit being held on a rental unit.  The landlord/management company is supposed to hold your deposit until you vacate and use it towards any damages. The rest should be returned to you. There may be provisions in your lease that allow a landlord to deduct a cleaning fee from your deposit once you leave. Be sure that you understand this before signing. Here are a few other “basic” points that may be of interest to you:

Section 83.49(a), F.S.
Upon vacating of the premises for termination of the lease:
If the landlord does not intend to impose a claim upon the security deposit, he/she must return your deposit within fifteen (15) days or,
Within thirty (30) days, he/she must give the tenant written notice of how much of the deposit will be kept and why. This must be done by certified mail, to the tenant’s last known mailing address.
If this notice is not sent as required within the thirty (30) day period, the landlord forfeits his/her right to impose a claim upon the deposit.

Christina Starmer